How we use Aim to watch our own market
Guide · Jul 2026 · 3 min
We didn't build Aim as a demo. We built it because we needed it — a small team trying to keep up with a market that moves every day. So the honest test of whether it works is simple: we run Aim on Aim.
We built the thing we were missing
Our market moves in the same places everyone's does — founder posts, podcasts, launches, filings, niche press. We couldn't read all of it, and the tools we tried showed us the loud surface and missed the rest.
So we built the coverage we wanted, then pointed it at ourselves.
We point Aim at our own space
We run a space on our own category — the people shaping it, the products next to ours, the shifts we can't afford to hear about late. It's read-only and always on, and every claim comes with its source.
Our agents query it directly. A brief lands on a schedule, the same weekly-digest pattern our customers use.
It changes where we start
Monday doesn't start from a blank page anymore. It starts from a brief: who moved, what changed, what someone said out loud that we'd have missed. With sources attached, so we can go deeper in one click instead of an afternoon.
Fewer surprises. Earlier signal. More time spent deciding than searching.
The test we hold ourselves to
This is the bar: if Aim isn't good enough to run our own strategy on, it isn't good enough to sell. So we use it first, every week, on the market we care about most — ours.
If you want the same view of your market, the public spaces are free to try, and private spaces point it at yours.